When the COVID-19 pan­dem­ic crip­pled sev­er­al in­dus­tries, many who found them­selves with­out ac­cess to their tra­di­tion­al jobs looked at in­no­v­a­tive ways to gen­er­ate in­come. In some cas­es, this piv­ot has led to per­ma­nent busi­ness op­por­tu­ni­ties. This proved true for Aswaad Pe­ters, a DJ and for­mer pro­gramme di­rec­tor of a na­tion­al ur­ban ra­dio sta­tion, who found­ed